Barber Shop Brand Firm Hold Gel is a best seller at our Barber Shop. It has a great sent (our version of Cool Water by Davidoff). has great holding properties for spiking, standing up a flat top, slicking back your hair, or just going for the messy slept in look. You can blow out styles with our gel as well, for a more natural look. Our gel is sold in an 8oz bottle that come with a convenient pump for ease of use. It can be diluted down with water for a lighter hold. Never to be confused with those glue type gels, our gel is easily washed out and is water based.